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IBM Campaign 10.x Fundamentals [ 2 DAYS]

Course Code : 9U33G

This course explores the basics of designing, building and running a marketing campaign using IBM Campaign. This course prepares you to create the following components of IBM Campaign: Campaigns, flowcharts, offers, offer lists and table catalogs. A thorough set of hands-on course exercises is a major component of the course.

This course is appropriate for individuals who will build, edit, audit or oversee IBM Campaign flowcharts.

This course is appropriate for individuals who will build, edit, audit or oversee IBM Campaign flowcharts.

Before taking this course, participants should have a fundamental understanding of database marketing.

Upon completion of this course, participants will be able to:

  • Navigate the IBM Campaign user interface
  • Access your marketing data in IBM Campaign via table mappings and catalogs
  • Design, build, test, schedule and run Campaign flowcharts
  • Create and assign offers
  • View flowchart reports and flowchart logs

The following topics will be covered during this course:

Day 1:

  •  Course Overview and Logistics
  •  IBM Marketing Software User Interface
  •  Campaign & Flowchart Basics
  •  Getting Started with Batch Flowcharts
  •  Merge & Segment Processes
  •  Additional Flowchart Features

Day 2:

  •  How to Create Offers and Offer Lists
  •  How to Assign Offers in Batch Flowcharts
  •  Audience Levels & Table Mapping
  •  Shared Objects & Other Query Features
  •  Other Process Box Types
  •  Flowchart Run Options & Flowchart Report


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